USDA Issues Final Rule Regarding Biobased Product Labeling

On January 20, 2011, the United States Department of Agriculture (“USDA”) issued a final rule regarding a voluntary product certification and labeling program for biobased products. The new rule creates a distinctive USDA product mark for qualifying products and sets forth the standards that these products must meet to bear the USDA’s symbol. According to the USDA, the labeling initiative is intended to “more clearly identify biobased products for all buyers, and to promote the increased sale and use of biobased products in the commercial market and for consumers.” The certification and labeling program will be administered in conjunction with the USDA’s BioPreferred Products procurement program, which affords products that meet the programs’ requirements preferred purchasing status by federal agencies.

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Insights from Kelley Drye's 3rd Annual Privacy Seminar

On January 21, 2011, Kelley Drye & Warren hosted the seminar and audiocast, "Privacy By Design, Choice, and Transparency: What a New Framework Will Mean for Business and Technology." The seminar highlighted key regulatory and legislative developments in privacy and information security law during the past year.

Click here to listen to the audio recording.

Dana Rosenfeld, Kelley Drye partner and chair of the firm's Privacy and Information Security practice, opened the seminar by reflecting on the emphasis in 2010 and going forward for 2011 on bringing greater clarity to commercial privacy practices for the benefit of both consumers and commercial entities. Six experts representing the federal agencies and policymakers integral to recent privacy initiatives spoke during two separate panel sessions. The first panel reviewed and expanded upon the separate privacy frameworks released in December 2010 by the Federal Trade Commission ("FTC") and the U.S. Department of Commerce1. The second panel included a discussion on the confluence of privacy policy and broadband adoption, along with perspectives on the privacy themes of greatest interest to the new Congress. Click here to read an overview of the key takeaways from each panel.

New FTC Cases Involve Refunds, Asset Freezes

Earlier this month, we posted that the Washington AG announced a settlement with a company that misrepresented that consumers’ computers were at risk. As part of the settlement, the company agreed to pay refunds to consumers. This week, the FTC announced a settlement involving similar issues and remedies. According to the FTC, the company used deceptive ads to trick consumers into thinking their computers were infected with malicious software, and then sold them software to “fix” the non-existent problems. As part of the settlement, the company agreed to pay over $8 million that will be used to reimburse consumers.

We’ve also made several posts regarding free trials. This week, the FTC also announced that a federal court has frozen the assets of corporations and an individual behind an enterprise that allegedly made more than $275 million by luring consumers into deceptive “trial” memberships. According to the FTC complaint, the companies offered “free” information at no risk and asked consumers to provide billing information to pay a shipping and handling fee. But when consumers provided their billing information, the companies charged a hefty one-time fee, as well as recurring monthly fees. The FTC is seeking to return money to consumers.

Although these cases involve allegations of egregious marketing practices, the basic principles underlying the cases apply to all companies. Advertisers need to make sure they accurately describe their offers and clearly disclose the terms of any free trials. The cases also demonstrate that the costs of failing to comply with advertising laws can be significant.

CPSC Holds Conferences Discussing the Publicly-Available Consumer Product Safety Information Database

In preparation for the Consumer Product Safety Commission’s (“CPSC”) launch of the Publicly-Available Consumer Product Safety Information Database (“Database”), the CPSC held two conferences, on January 11 and 20, 2011, to demonstrate specific aspects of the Database. The conferences provided information regarding how to submit reports of harm, how manufacturers and private labelers may register on the Database, how entities may submit comments regarding reports of harm, and general information about the Database’s structure and search capabilities.

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D.C. Court of Appeals Upholds "Injury-in-fact" Requirement for Standing Under the D.C. Consumer Protection Procedures Act

Yesterday, an en banc panel of the D.C. Court of Appeals upheld two separate trial court determinations that a plaintiff must suffer “injury-in-fact” before initiating a claim under the District of Columbia Consumer Protection Procedures Act (“CPPA”). The 8-1 decision resolved the appeals in Grayson v. AT&T, No. 07-CV-1264, and Breakman v. AOL, No. 08-CV-1089. The plaintiffs in both cases appealed trial court rulings that granted the respective defendants’ motions to dismiss based on the plaintiffs’ failure to allege personal injury-in-fact.

In 2004, Grayson sued telecommunications carriers under the CPPA for allegedly defrauding the D.C. government by failing to report as unclaimed property the unused portion of prepaid calling cards. Grayson purchased a prepaid calling card two years before filing his claim, yet his card remained active and eligible for his use. Breakman’s original claim alleged that AOL violated the CPPA by imposing deceptive pricing on its customers who live in the District. Breakman was not an AOL customer, but brought the claim solely in “a representative capacity on behalf of the interests of the general public . . .”

Both Grayson and Breakman argued on appeal that, because Congress created the D.C. court system under Article I of the U.S. Constitution, D.C. courts were not required to follow Article III standing requirements. To establish standing under Article III, a plaintiff must suffer an injury-in-fact; there must be a causal connection between the injury and the conduct at issue; and a favorable decision must be likely to redress the injury (as articulated in Lujan v. Defenders of Wildlife, 504 U.S. 555, 561 (1992)). The Court rejected the appellants’ argument based on the D.C. court’s consistent application of the Article III requirements.

The Court then considered whether a 2000 amendment to the CPPA expanded the scope of the current standing doctrine. The amendment changed the language concerning who was eligible to bring a CPPA from “any consumer who suffers any damage” to “a person, whether acting for the interests of itself, its members, or the general public.” The Court acknowledged that the 2000 amendment enlarged the category of persons authorized to bring a CPPA enforcement action. Nevertheless, it found that the amendment’s legislative and drafting history lacked clear intent to override the current standing requirement. The Court further remarked that overturning the long-held standing principle “would open [the] courts to any person from anywhere who decides to lodge a complaint...even though that person has suffered no injury-in-fact.” Thus, neither Grayson nor Breakman were relieved of demonstrating injury-in-fact.

The Court concluded that Breakman’s “mere interest” in the alleged unlawfulness of AOL’s practices was insufficient to give standing, and the trial court properly dismissed his claim.

The Court determined that Grayson, on the other hand, sufficiently alleged injury-in-fact because his injury could be “derived solely from a violation . . . of his statutory legal rights created by the CPPA.” The Court also held that Grayson’s allegations met the “causal connection” and “redressability” requirements in Lujan and, therefore, the trial court erred in dismissing Grayson’s claim based on lack of standing. The Court, nonetheless, upheld the dismissal of Grayson’s claim due to his failure to state a legally viable claim upon which relief could be granted.
 

New Blog: DC Metropolitan Business Law Alert

Kelley Drye & Warren is pleased to announce the launch of a new blog on the Kelley Drye website. The DC Metropolitan Business Law Alert (www.dcbusinesslawalert.com) analyzes the key court decisions, statutory and regulatory developments and other legal trends affecting business in Washington, D.C., Maryland and Virginia. The blog is a joint venture between the Kelley Drye DC Business Law and Litigation Groups.

New Green Claims Raise Red Flags

In October, we posted that the FTC had proposed revisions to the “Guides for the Use of Environmental Marketing Claims,” more commonly known as the “Green Guides.” Among other things, the FTC’s proposed revisions address carbon offset claims and environmental certifications. In recent weeks, there has been legal actions on both of these issues.

A consumer recently filed a class action lawsuit against Fiji Water Company, alleging that Fiji falsely claims its bottled water is “carbon negative.” In addition, Fiji advertised: “we will continue to offset 120% of our emissions. That means that we are not only mitigating our environmental impact but also making up for a little bit of someone else’s.” The plaintiff alleges that consumers understand Fiji’s claims to mean that Fiji’s current operations remove more carbon from the atmosphere than they release into it. According the complaint, though, this is not true. Instead, Fiji uses a “discredited” accounting method called “forward crediting.”

This week, FTC announced a settlement with Tested Green over the company’s environmental certification program. According to the FTC, Tested Green advertised and sold environmental certifications while claiming to be the “nation’s leading certification program with over 45,000 certifications in the United States.” The FTC alleged, however, that Tested Green never tested any of the companies it provided with environmental certifications, and would “certify” anyone willing pay a certification fee. The agency charged that the company violated the FTC Act by providing the means to deceive consumers.

There has been an increased focus on green claims in light of the FTC’s announcement last year. Companies should carefully examine their claims to ensure that they are aligned with the FTC’s guidance and that they do not overstate potential environmental benefits.

Privacy Law Seminar - Additional Speaker Announced

Peter Swire, former Clinton Administration Chief Counselor for Privacy, joins the line-up at the Kelley Drye seminar, “Privacy by Design, Choice and Transparency: What a New Framework Will Mean for Business and Technology.”

Join us on January 20, live in DC or via teleconference.

KEYNOTE SPEAKERS:

Jessica Rich, Deputy Director, FTC Bureau of Consumer Protection

Ari Schwartz, Senior Internet Policy Advisor, National Institute of Standards and Technology, U.S. Department of Commerce

Aaron Burstein, Telecommunications Policy Analyst, National Telecommunications and Information Administration, U.S. Department of Commerce

Josh Gottheimer, Senior Counselor to FCC Chairman Julius Genachowski

Peter Swire, Professor of Law, Ohio State University; former Obama Administration Special Assistant to the President for Economic Policy, National Economic Council; and former Clinton Administration Chief Counselor for Privacy, U.S. Office of Management and Budget

WHEN: Thursday, January 20, 2011, 3:00 – 5:30PM

WHERE: Kelley Drye, 3050 K Street, NW, Suite 400, Washington, DC, 20007
               Remote access available.

REGISTER: Email dcevents@kelleydrye.com

CPSC To Hold Conference Regarding The New Consumer Product Safety Information Database

The Consumer Product Safety Commission ("CPSC") will hold two conferences in January 2011, regarding the Publicly Available Consumer Product Safety Information Database ("Database"). At the conferences, the CPSC will demonstrate key database features, such as the incident reporting form, industry registration and comment features, and search functions of the Database. Interested parties may participate in the conferences in person or over the Internet.

The conferences will be held:

January 11, 2011, 10:30 am to 12:30 pm--Consumer Focus: This conference will demonstrate how to file a report and search the Database. Interested parties must register at https://www3.gotomeeting.com/register/757140102.

January 20, 2011, 10:30 am to 12:30 pm--Industry Focus: This conference will focus on report filing, search functions of the database, and the manufacturer registration and comment features. Manufacturer and private labeler representatives will be able to register for an account with the Database during this conference. Interested parties must register to attend the conference at https://www3.gotomeeting.com/register/396775014.

More information regarding the CPSC's conferences is available at http://www.cpsc.gov/calendar.html.  Key aspects of the CPSC's Database were covered in our December 10, 2010 post.  
 

Join Us on January 20th for the Seminar, "Privacy By Design Choice, and Transparency"

On January 20, Kelley Drye will host its 3rd annual privacy law seminar:

Privacy by Design, Choice and Transparency: What a New Framework Will Mean for Business and Technology.

As businesses strive to innovate and evolve using new technologies, federal agencies including the FTC and FCC, the Congress, and state regulators are increasing scrutiny on privacy practices in an effort to protect consumers.

On the heels of the FTC’s proposed new framework for protecting consumer privacy, Kelley Drye gathers government leaders from key federal agencies for a discussion about how new privacy regulations and best practices, pending privacy and data security legislation, and enforcement trends are impacting U.S. companies ranging from retailers to telecommunications and technology companies.

Email dcevents@kelleydrye.com to register.

KEYNOTE SPEAKERS:
Jessica Rich
, Deputy Director, FTC Bureau of Consumer Protection
Josh Gottheimer, Senior Counselor to FCC Chairman Julius Genachowski

WHEN: Thursday, January 20, 2011, 3:00 – 5:30PM

WHERE: Kelley Drye, 3050 K Street, NW, Suite 400, Washington, DC, 20007
                Remote access available.

REGISTER: Email dcevents@kelleydrye.com

Two Settlements Require Companies to Issue Refunds

This week, two state attorneys general announced settlements that require companies to issue refunds to consumers.

On Tuesday, the Washington AG announced a settlement with a software company over deceptive marketing techniques. Among other things, the AG alleged the company misrepresented that consumers’ computers were at risk, added products to orders during the checkout process unless consumers opted-out, failed to clearly disclose that consumers would be automatically billed each year unless they cancel, and made it difficult for consumers to cancel or obtain refunds. As part of the settlement, the company agreed to pay refunds to an estimated 5,500 consumers. In addition, the company must pay a $20,000 civil penalty, plus $58,000 to reimburse the AG’s office for fees and legal costs. An additional $150,000 in civil penalties were suspended provided the company complies with the settlement.

On Thursday, the Florida AG announced a settlement with a company that sells various dietary aids, nutritional supplements, and other products online. The investigation started in December 2009 when consumers complained they were billed for products they did not order. According to the AG, the company failed to clearly disclose that consumers who signed up for a trial offer would be enrolled in a program in which the consumers would be charged monthly, unless they cancel. The company has already reimbursed approximately $3 million to consumers. As part of the settlement, additional refunds will be offered to Florida consumers. In addition, the company will pay approximately $51,000 to the AG’s office for attorneys’ fees and costs and for future investigation and enforcement.

These settlements serve as a reminder that marketers need to accurately describe their offers and clearly disclose the terms of any free trials. The settlements also demonstrate that the costs of failing to comply with advertising laws can be significant, and can include a requirement that violators pay penalties and give up their profits by issuing refunds.
 

Canada and Australia Consumer Product Safety Laws Become Effective in 2011

Entities that manufacture, import, or sell products in the U.S., Canada, and Australia should be aware of new product safety laws that become effective in 2011. Many of the new requirements are more stringent than current U.S. consumer product safety laws and will directly impact the procedures U.S. companies apply to coordinate their reporting obligations.

  • Both the Canadian and Australian laws include broad mandatory incident reporting requirements for incidents involving consumer products. For example, the Canadian law’s requirements, in conjunction with regulations proposed by Canadian consumer protection agencies, may require reporting of all incidents involving consumer products, not just incidents that indicate that the product has a defect which presents a substantial product hazard—the standard under U.S. consumer product safety laws.
  • The Canadian and Australian laws also provide consumer protection agencies in those countries the authority to conduct mandatory recalls.
  • The new laws include strong penalty provisions for noncompliance, including civil penalties and, in Canada, criminal penalties for violations.
  • Additionally, Canada’s law contains provisions banning products that pose an unreasonable danger to human health or safety from manufacture, import, and sale; allowing Canadian consumer protection authorities to order testing or studies demonstrating compliance with consumer product safety laws; and setting forth significant recordkeeping requirements that are not consistent with U.S. and Australian law.

Australia’s law became effective on January 1, 2011 and Canada’s law is expected to become effective in the second quarter of 2011. More information regarding the new requirements can be found in Kelley Drye and Warren’s January 5, 2011 client advisory.