Although Pinterest launched just two years ago, the site already boasts over 10 million users and a staggering number of page views every day. Both numbers are growing quickly. Companies are paying attention to this rapid growth and — much like the early days of Facebook — many are wondering whether it makes sense to establish an early presence on the site.
Before a company joins Pinterest, it’s important to separate the myths from the realities. This article addresses some of the key issues.