Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

FTC Staff Doubles Down on Rejected Koscot Standard for Pyramiding Claims, Challenges DSSRC IDS Guidance

Over the past two years, we have seen FTC staff express its opinions on the state of the law in multiple ways. In December 2022, for example, staff issued its Health Products Compliance Guidance, intended to supersede…

New York Attorney General’s Office: Consumer Protection Laws and Potential Legislative Reforms

Join the State Attorneys General team for the first installment of the 2024 State Attorneys General Webinar Series with the New York Attorney General’s Office on Thursday, January 25, 2024 at 12:00 p.m. ET. Guest…

NAAG 2023 CP Fall Conference: Advertising – Honing in on California’s Views

We return to NAAG’s 2023 Consumer Protection Fall Conference for “Advertising Psychology and Law Primer.” While it lived up to its name covering many basic advertising law concepts, the panel also covered specific…

California: Changes to Consumer Protection Authority

California has a new tool in the toolbox when it comes to remedies available for certain consumer protection law violations. The governor of California recently signed legislation adding the remedy of disgorgement for…

New Gmail Marketing Requirements Will Impact Most Advertisers

This month, Google announced that it would soon implement new requirements for “bulk senders” – defined as senders who send more than 5,000 messages to Gmail addresses in one day – that will likely impact most…