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Category Archives: Green Marketing

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Third Plastic Lumber Company Hammered by FTC Over “Green” Claims

Posted in Federal Trade Commission, Green Marketing
Last week, the FTC announced it had reached another settlement with a plastic lumber company regarding its green marketing claims.  This is the FTC’s third settlement in five months relating to environmental claims for plastic lumber products (the other cases involved N.E.W. Plastics Corp. and American Plastic Lumber, Inc.). The FTC’s complaint alleges that Engineered … Continue Reading

Plastic Lumber Company Nailed Over “Green” Claims

Posted in Federal Trade Commission, Green Marketing
The FTC announced last week that it had reached a settlement with N.E.W. Plastics Corp., d/b/a Renew Plastics, over allegedly improper recyclability and recycled content claims.  The company manufactures plastic lumber products – including its Evolve and Trimax brands – used primarily in outdoor decking and furniture.  According to the FTC’s complaint, the company claimed … Continue Reading

FTC Cries Foul Over Green Diaper Claims

Posted in Federal Trade Commission, Green Marketing
The FTC recently announced that it had reached a settlement with Down to Earth Designs, d/b/a gDiapers, regarding composition, biodegradability, compostability, and disposability claims featured on the company’s infant diaper products.   gDiapers markets and sells baby wipes (gWipes), disposable diaper liners (gRefills), and reusable diaper shells (gPants). According to the FTC’s complaint, the company advertised … Continue Reading

FTC Announces Settlements on “No VOC” Claims

Posted in Advertising, Advertising Litigation, Federal Trade Commission, Green Marketing
The Federal Trade Commission (“FTC”) announced settlements with three mattress manufacturers last week that prohibit the manufacturers from making claims that their products are free from volatile organic compounds (“VOCs”) absent competent and reliable scientific evidence. The companies involved – Relief-Mart, Inc., Essentia Natural Memory Foam Company, Inc., Ecobaby Organics, Inc. – are all alleged … Continue Reading

New Tips for Complying with the Green Guides

Posted in Green Marketing
In October, I posted an update on the FTC’s revised Green Guides. The Guides are designed to help marketers ensure the claims they make about the environmental benefits of their products are truthful and not misleading. Since then, Practical Law Company asked me to write a more detailed article about the Guides and what companies … Continue Reading

EPA Fines Computer Keyboard Manufacturer for Making Unverifiable Antimicrobial “Public Health” Claims

Posted in Advertising, Green Marketing
The U.S. Environmental Protection Agency (EPA) continues to emphasize enforcement against companies that market or sell products with unregistered claims of protection against disease-causing bacteria and other microbes. In a settlement announced September 28, 2011, EPA levied a fine of $261,000 against computer keyboard and mouse manufacturer, Logitech Inc., for making "unsubstantiated public health claims" … Continue Reading

USDA Issues Final Rule Regarding Biobased Product Labeling

Posted in Green Marketing
On January 20, 2011, the United States Department of Agriculture (“USDA”) issued a final rule regarding a voluntary product certification and labeling program for biobased products. The new rule creates a distinctive USDA product mark for qualifying products and sets forth the standards that these products must meet to bear the USDA’s symbol. According to … Continue Reading

New Green Claims Raise Red Flags

Posted in Advertising Litigation, Federal Trade Commission, Green Marketing
In October, we posted that the FTC had proposed revisions to the “Guides for the Use of Environmental Marketing Claims,” more commonly known as the “Green Guides.” Among other things, the FTC’s proposed revisions address carbon offset claims and environmental certifications. In recent weeks, there has been legal actions on both of these issues. A … Continue Reading

FTC Releases Proposed Changes and New Guidance to The Green Guides

Posted in Advertising, Federal Trade Commission, Green Marketing
This week, the FTC issued its proposed revisions to the "Guides for the Use of Environmental Marketing Claims" (the "Green Guides") and announced that it will be accepting public comment on the Proposed Guides until December 10, 2010. The Green Guides, first issued in 1992 and last revised in 1998, are designed to help businesses … Continue Reading

Using “Green” Marketing Claims? Make Them Clear

Posted in Advertising, Green Marketing
With "green" products becoming more and more prevalent, marketers must ensure that their green marketing claims do not overstate the environmental benefits of their product or service, or they could face regulatory investigations or challenges from competitors. The Federal Trade Commission ("FTC") has established national standards for green marketing claims in the Guides for the … Continue Reading

International Chamber of Commerce Announces New Framework for Green Claims

Posted in Green Marketing
It’s no surprise that in our current economic condition consumer spending is down.  A company’s budget, and especially marketing dollars, have to work more efficiently than ever before.  While consumers may be watching their purse strings, “green” products are prevalent, and green marketing claims can be an effective way to break out of the clutter.  … Continue Reading