Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Earth Day = Green Guides

It’s Earth Day! A perfect day to think about the FTC’s Green Guides, designed to help marketers develop claims about the environmental benefits of their products. The Green Guides address the following types of…

Earth Day 2020: Fashion Brands Continue Focus on Green Marketing

To celebrate the 50 th Anniversary of Earth Day this week, we look at the increasingly pressing topic of green marketing in the fashion industry. Recent studies have shown that environmentally conscious consumers…

Wet Wipes Manufacturer Must Back Up Its Flushing Claims (And Not Consumers’ Plumbing)

On May 18, 2015, the FTC announced a settlement with Nice-Pak Products, Inc., concerning claims that its moist wipes are "flushable," "break apart after being flushed," and are "safe" for sewer and septic systems.…

FTC Continues Green Guides Enforcement with Warning Letters

The Federal Trade Commission announced this week that it recently sent warning letters to 15 marketers of plastic waste bags advertised as being “oxodegradable,” “oxo biodegradable,” or “biodegradable.”…

Environmental Claims - Summary of the Green Guides

The FTC provided a summary of their Green Guides available here .