NARC Announces Re-Branding and Increase in NAD Filing Fee

The National Advertising Review Council announced that, as of April 23, 2012, it will be re-branded as the Advertising Self-Regulatory Council and have a new web address. Also as of that date, the CBBB National Partner filing fee for cases before the NAD will increase from $3,500 to $5,000. Non-partner filing fees are still: (a) $6,000 for a challenger whose gross annual revenues is less than $400 million; (b) $10,000 for a challenger whose gross annual revenue is more than $400 million and less than $1 billion; and (c) $20,000 for a challenger whose gross annual revenue is $1 billion or more.

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