Today, the California Attorney General released the report, Privacy on the Go: Recommendations for the Mobile Ecosystem, which offers a series of consumer privacy recommendations for mobile app developers, platform providers, ad networks, and mobile carriers. According to the Attorney General, the recommendations exceed the protections afforded by existing privacy laws in certain instances and are intended to encourage all stakeholders in the mobile app ecosystem “to consider privacy at the outset of the design process.”
• Developers: Maintain a checklist of all personal data that your app collects; use just-in-time “special notices” that will draw users’ attention to unexpected data practices.
• Platform Providers: Make app privacy policies accessible from the app platform prior to download, and implement efforts to educate users on mobile privacy.
• Mobile Ad Networks: Avoid out-of-app ads that modify browser settings or place icons on the mobile desktop; use app-specific or temporary device identifiers rather than interchangeable device-specific identifiers.
• Operating System Developers: Develop global privacy settings that allow users to control the data and device features accessible to apps.
• Mobile Carriers: Educate customers on mobile privacy, including children’s privacy (more information on the carrier recommendations is available here).