John Villafranco breaks down how endorsements are regulated and what guidelines advertisers should adhere to in order to stay out of trouble with the FTC in a new article published by Nutritional Outlook. “Enforcement on Endorsements,” explains how endorsements can be very powerful advertising tools, but must comply with the Federal Trade Commission Act Section 5 like all other forms of advertising. The article outlines recommendations for endorsements and guidelines for protecting these advertisements from the FTC’s scrutiny.

An Endorsement is Still Advertising.