When companies think about their obligations under the Americans with Disabilities Act, most think about low-tech solutions like wheelchair ramps, elevators and handicapped parking spaces. New developments involving higher-tech devices, however, may soon require companies to rethink their online and in-store experiences for customers. For example, a slew of recent class actions allege that card readers used by many retailers to process debit card transactions violate the ADA.

In addition, other lawsuits allege that various consumer-facing websites violate the ADA, and the DOJ will likely publish a proposed rule in April to determine the extent to which such websites should be ADA-accessible. In light of these recent actions, companies trying to determine whether they comply with the ADA must look beyond mere physical accommodations for the full picture.

Our new article in Law360 discusses what companies need to know.