Spotlight on Charitable Campaigns

The COVID-19 pandemic has given all of us renewed interest in our communities and giving back to them. Similarly, many companies are teaming up with charitable organizations to support efforts related to COVID-19 through cause marketing campaigns. Cause marketing campaigns can trigger various state laws, like those governing “commercial co-ventures,” particularly when they involve a consumer purchase.

Below are a few resources for companies looking to enter into new commercial co-ventures or rekindle previous relationships:

Advertising and Privacy Law Resource Center