Ad Law Access
NAD Finds Disclosures for Comparative Claims Aren’t Clear
Glad advertises that its ForceFlex MaxStrength bags are “25% more durable.” More durable than what? If you follow an asterisk, you’ll learn that they are 25% more durable than Glad’s own 13-gallon ForceFlex bags. A…
Update on TSR Amendments and Recordkeeping Requirements
As an update to our earlier blog post detailing the FTC’s amendments to the Telemarketing Sales Rule, the changes have since been published in the Federal Register, with an effective date of May 16, 2024 . However,…
NAD Determines a Money Back Guarantee Conveys Performance Claim
The Princeton Review advertises its MCAT preparation courses with the following copy: “Score a 515+ on the MCAT or add 15 points depending on your starting score. Guaranteed or your money back.” Blueprint Test…
California Publishes New Regulations Governing Charitable Campaigns
Doing good just got a little more complicated for companies that run charitable campaigns in California. In January 2023, we posted that California had passed a new law governing certain types of charitable campaigns.…
A Viewer’s Guide to FTC’s Vote on Banning Noncompete Clauses
The Federal Trade Commission will hold the most important meeting of this administration at 2 PM EDT Tuesday April 23, 2024. Commissioners will decide whether to issue a rule that declares most noncompete clauses in…