Ad Law Access
FTC Staff’s Revised MLM Guidance—More Content, Less Clarity
Yesterday FTC Staff released updated Business Guidance Concerning Multi-Level Marketing that provides a detailed account of their current perspective on applicable standards governing the direct selling and multi-level…
Proposed Federal Legislation Would Require Warning Labels and Advertising Prohibitions on “Junk Foods”
On April 19 th, Sen. Bernie Sanders (I-Vt.), Sen. Cory Booker (D-N.J.), and Sen. Peter Welch (D-Vt.) introduced The Childhood Diabetes Reduction Act (the “Act”). In a press release that positions the Act as having the…
NAD Finds Disclosures for Comparative Claims Aren’t Clear
Glad advertises that its ForceFlex MaxStrength bags are “25% more durable.” More durable than what? If you follow an asterisk, you’ll learn that they are 25% more durable than Glad’s own 13-gallon ForceFlex bags. A…
Update on TSR Amendments and Recordkeeping Requirements
As an update to our earlier blog post detailing the FTC’s amendments to the Telemarketing Sales Rule, the changes have since been published in the Federal Register, with an effective date of May 16, 2024 . However,…
NAD Determines a Money Back Guarantee Conveys Performance Claim
The Princeton Review advertises its MCAT preparation courses with the following copy: “Score a 515+ on the MCAT or add 15 points depending on your starting score. Guaranteed or your money back.” Blueprint Test…