Ad Law Access PodcastAs covered in the blog post “It’s Here: California Voters Approve the CPRA,” California voters passed ballot Proposition 24, the California Privacy Rights Act of 2020 (“CPRA”)  Also known as CCPA 2.0, CPRA brings a number of changes to the CCPA, the majority of which will become operative on January 1, 2023. In addition to revising some of the definitions that are fundamental to commercial relationships under the CCPA (e.g., the definition of “sale” and “service provider”), CPRA provides additional consumer rights, incorporates data minimization and certain other principles from the General Data Protection Regulation, and establishes a new California Privacy Protection Agency, which will become the state’s privacy regulator and share enforcement oversight with the State Attorney General’s Office.

On this much anticipated episode of the Ad Law Access podcast, Alysa Hutnik and Aaron Burstein focus on some overarching CPRA issues and a few particular issues that caught their attention.

Listen on Apple, SpotifyGoogle Podcasts,  Soundcloud, via your smart speaker, or wherever you get your podcasts.

For more information on health claims and other topics, visit:

Advertising and Privacy Law Resource Center


Ad Law Access PodcastAs covered in this blog post, on June 24, 2020, the Secretary of State of California announced that the California Privacy Rights Act (CPRA), had enough votes to be eligible for the November 2020 general election ballot. CPRA is a ballot initiative, which, if adopted, would amend and augment the California Consumer Privacy Act (CCPA) to increase and clarify the privacy rights of California residents. The result is a law that is closer in scope to robust international privacy laws, such as the GDPR.

On the latest episode of the Ad Law Access Podcast, Privacy partner Alysa Hutnik discusses the initial highlights of CPRA and provide some takeaways for you to begin to understand this new California privacy development.

Listen on Apple,  SpotifyGoogle Podcasts,  Soundcloud or wherever you get your podcasts.

For more information on health claims and other topics, visit:

Advertising and Privacy Law Resource Center

With the clock now running on the comment period for the California Privacy Protection Agency’s (CPPA) Draft Regulations to implement the CPRA – comments are due on August 23 – one of the items on many businesses’ CPRA preparation to-do lists is to address new (and the expansion of existing) consumer rights. The Draft Regulations published by the CPPA lay out how the CPPA is likely to define these obligations. This post takes a deeper look at what’s in the CPPA’s proposal – as well as what’s missing.

A couple of overarching points are worth keeping in mind.  First, implementing the CPRA’s consumer rights provides an occasion to review and update data maps so that they accurately capture how personal information flows both through their organizations and to service providers, contractors, and/or third parties.  Second, preparing for CPRA consumer requests should go hand-in-hand with reviewing the systems and procedures that are in place to honor consumers’ requests. Continue Reading Preparing for Expanded Consumer Rights Requests Under the CPRA

Among the many details to absorb in the draft amendments to the CCPA regulations published by the California Privacy Protection Agency (“CPPA”) on May 27 (the “Draft Regulations”) are new and prescriptive disclosure requirements for notices at collection and privacy policies. While these disclosure provisions (and all of the other provisions of the Draft Regulations) are subject to further changes, it is important that businesses begin to assess carefully these provisions and devise strategies for operationalizing compliance with them, especially since disclosures provide some of the most visible signals of CCPA compliance.

In this post, we summarize the Draft Regulations’ disclosure provisions and provide outline steps for businesses to consider taking to prepare for these requirements.

New Disclosure Requirements

Citing a CCPA provision that authorizes regulations to ensure that notices and information required under the CCPA are provided to consumers at the appropriate time and in a manner that may be “easily understood by the average consumer,” the Draft Regulations would create new disclosure requirements for any business engaged in the collection of consumers’ personal information.

Notice at Collection

The Draft Regulations, citing a declared purpose in the CPRA of enabling consumers to “exercise meaningful control” over businesses’ use of their information, would require businesses to provide additional details about certain aspects of their information practices at or before the point of collection. These provisions include new requirements governing first parties’ and third parties’ notice at collection disclosures.

  • Required Content of a Notice at Collection. Building on existing requirements under the CCPA, the Draft Regulations would require a business to include the following information in its notice at collection:
    • the categories of personal information collected, including sensitive personal information;
    • the purposes for which the categories of personal information are collected and used;
    • whether the categories of personal information listed are sold or shared;
    • the length of time the business intends to retain each category of personal information listed (or the criteria used to determine the retention period);
    • a link to the business’ notice of the right to opt out of the sale/sharing of personal information (or, in the case of an offline notice, where the webpage can be found online);
    • if the business allows third parties to control the collection of personal information on its property, the names of all such third parties or information about their business practices; and
    • a link to the business’ privacy policy (or, in the case of an offline notice, where the privacy policy can be found online).
  • Presentation of the Notice at Collection. The Draft Regulations also prescribe how a business must present its notice at collection. According to the Draft Regulations, it is insufficient to direct consumers to the top of a privacy policy or to require consumers to scroll to find the notice at collection disclosures. Instead, a business must include a link that takes consumers directly to the section of its privacy policy that includes the required information. The link to the notice at collection must be made “readily available where consumers will encounter it at or before the point of collection.” As an example, the Draft Regulations provide that, when a business collects personal information from a consumer via a webform, it should include a “conspicuous link” to the notice at collection in “close proximity” to either the fields where the consumer enters his/her personal information or the button the consumer hits to submit his/her personal information.
  • First and Third Party Disclosures. Based on the view that “more than one business may control the collection of a consumer’s personal information, and thus, have an obligation to provide a notice at collection,” Section 7012(g) of the Draft Regulations would require a business to include in its notice at collection extensive information about third parties that “control” the collection of personal information. In particular, the Draft Regulations provide that if a business owns a physical or digital property from which consumers’ personal information is collected (a “first party”) and allows third parties to control the collection of personal information on its property, the business must include in its notice at collection either (i) the name of all such third parties or (ii) details about such third parties’ “business practices” (which the third parties would be required to provide to the first party). Additionally, the Draft Regulations provide that if a third party collects information from the first party’s physical premises, the third-party business must provide a notice at collection “in a conspicuous manner” at the physical location(s) where it collects the information.

Privacy Policy

The Draft Regulations would also require businesses to include more granular disclosures in their privacy policies. These requirements include:

  • a detailed description of the business’ online and offline information handling practices, including a statement indicating whether the business uses or discloses sensitive personal information for purposes other than those enumerated in Section 7027(l);
  • details about the rights consumers have with respect to their personal information under the CCPA, as amended by the CPRA (which we will discuss in a subsequent blog post);
  • an explanation of how consumers can exercise their rights and what they can expect from the process, including details about how the business processes opt-out preference signals;
  • the date the privacy policy was last updated; and
  • the business’ consumer rights requests metrics for the previous calendar year (or a link to such information), where applicable.


While the CPPA may revise the Draft Regulations before they are finalized, the direction toward more detail in notices at collection and privacy policies – particularly about third parties – seems clear. Satisfying the notice at collection requirements in the Draft Regulations would likely present significant challenges. While the Draft Regulations provide businesses with some flexibility in terms of how they disclose the presence of third parties on their properties, presenting all of the required information in a clear and meaningful manner to consumers could be difficult. Additionally, the need to disclose extensive information about third parties could interfere with consumers’ online experiences.

To prepare for these potential changes, a valuable step for many businesses would be to take stock of the third-party information collection occurring on their sites and in their apps and to consider how to provide more detailed disclosures to consumers in a concise, intelligible, and easily accessible form.

Stay tuned for additional blog posts in which we will summarize how the Draft Regulations contemplate some of the CPRA’s other amendments to the CCPA.

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Join us today for State Attorneys General 102.

The spotlights of the consumer privacy world are once again on California after the new California Privacy Protection Agency made a surprise Friday night release of its draft California Privacy Rights Act (CPRA) regulations on May 27, 2002.

In this webinar in association with Mondaq, Robert Cunningham and Rod Ghaemmaghami provided observations on the proposed regulations, including which would pose the biggest challenge for businesses if implemented, and will offer strategies to plan efficiently for compliance in the face of these proposals.

Click here to view the webinar recording and click here for the presentation slides.

Join us for our next webinar, State Attorneys General 102, on June 30. Register here.

Find our state privacy law portal and more here.

Subscribe to the Ad Law Access blog to receive real-time updates on privacy and other related matters.

The Ad Law News and Views newsletter provides information on our upcoming events and a summary of recent blog posts and other publications.

Visit the Advertising and Privacy Law Resource Center for additional information, past webinars, and educational materials.

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On Wednesday, June 8, the California Privacy Protection Agency (CPPA) Board voted 4-0 (with one member absent) to initiate the CPRA rulemaking process based on the draft regulations released on May 27th prior to the Memorial Day holiday.  (To learn more, please see New California Draft Privacy Regulations: How They Would Change Business Obligations and Enforcement Risk.)  The next step is for the CPPA Staff to initiate the formal notice and comment period, where businesses, advocates, and consumers will have an opportunity to weigh in on the proposed rules.

Here is a timeline of the proposed rulemaking:

  • Formal Publication of Rules:  The CPPA will commence formal rulemaking in accordance with the California Administrative Procedures ActAs detailed in response to FAQs on the CPPA’s website, the agency will file a Notice of Proposed Action (NOPA), the text of the proposed regulations, and the Initial Statement of Reasons (ISOR) with the Office of Administrative Law (OAL).  The NOPA will be published in the California Regulatory Notice Register (similar to the Federal Register), marking the first day of the formal rulemaking process.
  • Comment & Hearing:  The initial comment period will run at least 45 days, and the CPPA will hold a public hearing.  Then, if any changes are made to the initial draft, a subsequent comment period of at least 15 days will run to receive comments on the revisions.  The CPPA will then issue its Final Statement of Reasons (FSOR) and final regulations.
  • Board Involvement During Rulemaking Process:  At the CPPA’s May 26, 2022 open meeting, the Process Subcommittee provided a presentation on the rulemaking process, indicating that the CPPA intends for the CPPA Board to play an active role. The presentation proposes the following:
    • At the next meeting (20-45 days after the June 8, 2022 meeting), Staff will answer the Board’s questions about the proposed rules, and the Board will discuss the proposed rules in detail.
    • After the close of the initial comment period, the Board will hold at least one meeting where Staff will present the Board with proposed updates to the rules, and answer questions.  The Board has an opportunity to bring in experts to testify about changes to the rules.  The Board will then vote to approve moving forward.
    • Staff will then prepare the final package, and at a final meeting, the Board will vote to approve the filing of the package with the OAL.
  • Advance Notice of CPPA Action:  All action of the CPPA occurs during open meetings of the Board, and all materials to be considered by the Board must be made available 10 days before the open meeting. This will provide the public advance insight into any written materials under consideration by the CPPA before any vote.
  • Additional Rulemaking: The CPPA has indicated that the initial draft rules are not the only rules that the CPPA will issue.  In addition, a second round of rulemaking may focus on automated decisionmaking, cybersecurity audits, and privacy risk assessments.  The timeline for issuance of additional rules is currently unclear.

If you are interested in submitting comments in the rulemaking process or have questions about privacy compliance, please reach out to members of Kelley Drye’s privacy team.

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The spotlights of the consumer privacy world are once again on California after the new California Privacy Protection Agency made a surprise Friday night release of its draft California Privacy Rights Act (CPRA) regulations.

In this webinar, Kelley Drye privacy lawyers will provide observations on the proposed regulations, including which would pose the biggest challenge for businesses if implemented, and will offer strategies to plan efficiently for compliance in the face of these proposals.

Register here

On Friday June 3, a bipartisan group of leaders from key House and Senate committees released a new  “discussion draft” bill to establish nationwide standards for consumer privacy. The proposal (the American Data Privacy and Protection Act) builds on prior bills put forth by both Democrats and Republicans, as well as principles and provisions contained in the GDPR and State privacy laws. Of significance, the bill reflects bipartisan compromise on two thorny issues that have divided the parties for years – whether to preempt state privacy laws and/or include a private right of action. While the bill has been hailed as a “breakthrough,” the prospects for passage are uncertain, particularly in this busy election year.

Why is this bill significant? 

As most of our readers know, the US has no overarching federal privacy law – only sector-specific laws such as GLBA and COPPA. This patchy, confusing scheme has become even more complex with passage of the GDPR (which applies to US multinational companies) and five comprehensive State laws. While many federal bills have come and gone over the years, none reflect the high-level bipartisan compromise evident here – both on longstanding privacy concepts (notice, choice, access, security) as well as more specific concerns about discrimination, algorithms, platforms, data brokers, targeted ads, and corporate accountability. If passed, the bill would apply to virtually all companies doing business in the US.

Why is this happening now?

While many observers wish a bipartisan bill had been proposed earlier, the forces driving this bill forward have never been stronger. Passage of State laws is accelerating, the EU is exerting greater influence over privacy worldwide, and the FTC is planning to launch wide-ranging privacy rulemakings. In addition, Senator Wicker, one of the bill’s authors and a longtime leader on privacy, may soon vacate his slot as Commerce’s top Republican, motivating him to cement his legacy now. To cap it all off, while election year is indeed a difficult year to pass a bill like this, it’s also creating pressure to make one last effort on privacy. Continue Reading New Bipartisan Federal Privacy Bill – Breakthrough, Too Late, or Both?

On Friday May 27, 2022, the California Privacy Protection Agency (CPPA) Board announced its next public meeting will be on June 8, 2022. The announcement simply stated the date of the meeting, that there are “some discussion items [that] will be relevant to the Agency’s rulemaking work,” and that information on how to attend the meeting and the meeting agenda could be found on the CPPA’s site. It did not take too many Internet sleuths to review the posted agenda, and note that Agenda Item No. 3 was “Discussion and Possible Action Regarding Proposed Regulations, Sections 7000–7304, to Implement, Interpret, and Make Specific the California Consumer Privacy Act of 2018, as Amended by the California Privacy Rights Act of 2020, Including Possible Notice of Proposed Action,” and that the posted meeting materials included a copy of the “Draft Proposed CCPA Regulations.” In addition, Agenda Item No. 4 provides for “Delegation of Authority to the Executive Director for Rulemaking Functions.” Full stop, June will be an active month for California privacy rulemaking.

But let’s unpack the surprises in the draft regulations. The 66-page draft proposed CCPA regulations (and they are referred to within the document as CCPA regulations) take a prescriptive approach to privacy obligations. In concept, that is not too surprising. Of concern, in some areas, they uniquely depart from approaches set forth by other state privacy laws. The quiet release of dramatic new obligations while bipartisan Senators reportedly may be reaching consensus on federal privacy legislation that could  preempt state law obligations puts companies doing business in California in a difficult position. Do they scramble to operationalize new programs to comply with the CPPA’s new requirements, if finalized? Do they wait on Congress? Do they choose a third path? For now, while these draft rules are certain to change in some respects before they are finalized, they directionally outline a new privacy baseline for the United States. We highlight certain aspects of the draft rules below, with a particular focus on accountability and risk exposure, how data can be shared with other businesses for digital advertising or other functions, and what those business agreements must include to lawfully support such business relationships and comply with the amended CCPA. Continue Reading New California Draft Privacy Regulations: How They Would Change Business Obligations and Enforcement Risk

On Tuesday, Connecticut became the fifth state to pass comprehensive privacy legislation when Governor Ned Lamont signed “An Act Concerning Personal Data Privacy and Online Monitoring” into law.  Connecticut joins California, Virginia, Colorado, and Utah in enacting new privacy laws that take effect in 2023. Out of fifty states in the U.S., ten percent have now passed a comprehensive privacy law.

Effective July 1, 2023, the Connecticut law adopts a general framework of definitions, consumer rights, and compliance obligations based on concepts of data controller and data processor from the EU’s General Data Protection Regulation (GDPR), and the right to opt out of the “sale” of personal data as first articulated in the California Consumer Privacy Act (CCPA).  Overall, the Connecticut law mirrors Colorado’s privacy law but then borrows select concepts from the California, Virginia, and Utah laws.  The result is a hybrid of the pre-existing state laws, but not a law that introduces significant contradictions or unique compliance challenges. Continue Reading Ten Percent and Rising: Connecticut Becomes Fifth U.S. State to Enact Privacy Law

How the Utah Consumer Privacy Act Stacks Up Against Other State Privacy Laws



As companies wait to see whether the Utah Consumer Privacy Act (UCPA) becomes the fourth comprehensive state privacy law, we are providing an overview of some of the Act’s key provisions – and how they depart from comprehensive privacy laws in California, Colorado, and Virginia.

Utah’s Senate unanimously passed the UCPA on February 25.  The House – also through a unanimous vote – followed on March 2.  The Legislature sent the UCPA to Governor Spencer Cox on March 15.  Because the Legislature adjourned on March 4, Governor Cox has 20 days from the date of adjournment – March 24 – to sign or veto the Act.  If Governor Cox takes no action, the UCPA will become law, with an effective date of December 31, 2023.

In broad strokes, the UCPA is similar to the Virginia Consumer Data Protection Act (VCDPA) and Colorado Privacy Act (CPA).  And, like the laws in Colorado and Virginia, the UCPA borrows some concepts from the CCPA – including a version of the right to opt out of the “sale” of personal data.

However, the UCPA pares back important features of all three of these laws.  Some of the significant changes include:

  • Applicability.  The UCPA’s applicability is narrower than the three other comprehensive state privacy laws.  The UCPA applies only to controllers or processors that (1) do business in the state (or target Utah residents with products or services); (2) earn at least $25 million in revenue; and (3) either: (a) control or process personal data of 100,000 or more consumers in a calendar year; or (b) derive more than 50 percent of gross revenue from selling personal data and control or process data of 25,000 or more consumers.  By contrast, the $25 million revenue threshold is an independent basis for the CCPA to apply to a business; and neither the CPA nor VCDPA includes a revenue-based exemption.
  • Exemptions.  In addition to exempting personal data that is subject to sector-specific privacy laws and regulations, such as HIPAA, the Gramm-Leach-Bliley Act, and the Fair Credit Reporting Act, the UCPA provides that the Act does not apply to certain entities, including a tribes, institutions of higher education, and nonprofit corporations.
  • Sale and Targeted Advertising Opt-Out Rights.  Although the UCPA requires controllers to provide consumers with the ability to opt out of sale and targeted advertising, the Act does not provide a right to opt out of profiling (or otherwise address profiling).  Like the VCDPA, the UCPA restricts the definition of “sale” to “the exchange of personal data for monetary consideration by a controller to a third party.”  This definition does not include “other valuable consideration,” found in the definitions of “sale” under the CCPA and CPA.
  • Opt-Out Consent to Process Most Sensitive Data.  The UCPA does not require opt-in consent to process most sensitive data, unless the data “concern[s] a known child,”  unlike the opt-in requirements of the CPA and VCDPA.  Instead, the UCPA requires controllers to “present[] the consumer with clear notice and an opportunity to opt out” of sensitive data processing.
  • Other Consumer Rights.  The UCPA provides consumers the right to confirm processing and to delete personal data they provided to a controller.  Consumers also have the right to obtain a portable copy of personal data that the consumer “previously provided to the controller.”  This “provided to” language follows the VCDPA’s access and portability right and contrasts with obligations to provide personal data “concerning” (CPA) or “about” (CCPA) a consumer.  The UCPA does not provide a right of correction or accuracy.
  • Enforcement and Regulation.  The UCPA does not include a private cause of action, nor does it authorize the Attorney General or other state official or agency to issue regulations.  The Division of Consumer Protection, in the Utah Department of Commerce, investigates potential violations and can refer an action to the Utah Attorney General for enforcement.  The Attorney General can recover actual damages for consumers and a penalty of up to $7,500 per violation, but only after a 30 day notice and right to cure period.

Continue Reading How the Utah Consumer Privacy Act Stacks Up Against Other State Privacy Laws