Ad Law Access PodcastConsumers increasingly want to feel good about their buying decisions and like-minded companies often look for ways to communicate how they align with consumers in the marketplace through “cause marketing.”

Advertising and Marketing and Consumer Product Safety practice groups chair Christie Grymes Thompson covers a specific type of cause marketing – the commercial co-venture (CCV) – in the latest episode of the Ad Law Access PodcastCause Marketing – Commercial Co-Ventures: What You Need to Know Before Getting Started.

Commercial coventures are typically when a company teams up with a charity to offer a product or service or to sponsor an event, and consumer’s purchase or participation in the event triggers a donation to the charity. Christie discusses the statutes that apply to co-venturers and what you need to know to get started.

You can find the Ad Law Access podcast through your favorite streaming service (Apple Podcasts, Spotify, Google Podcasts, Stitcher, SoundCloud, and others).


Advertising and Privacy Law Resource Center

Kelley Drye ThanksgivingBarring an advertising or privacy law emergency, like you, we’ll be taking the next few days off to give thanks and spend time with family. Next week, please join us for:

  • Made in USA claims – navigating FTC’s ‘all or virtually all’ standard
    WebinarConsumers continue to demand goods manufactured in the United States and will pay a premium for such products. At the same time, the Federal Trade Commission (FTC) continues its high-profile focus on US origin claims, launching dozens of investigations, announcing various noteworthy settlements and advocating for a proposed rule that would include the possibility of civil penalties over $43,000 per violation. This webinar will explore Made in USA claims and discuss:

    • What types of claim have attracted regulatory attention;
    • How to comply with the FTC’s requirements; and
    • What to do if the FTC contacts you.

Register here to Join Christie Grymes Thompson on 3 December 2020 at 1:00pm EST (6:00pm GMT).

While we’re away:

Some of our post popular episodes include:

In this time of Thanksgiving, we express sincere appreciation for our clients and all friends of the firm. While holiday celebrations this year will be very different, without the usual gatherings and traditions, we are focused on the underlying spirit of giving thanks. Wishing you good health, time with family and friends (even if that’s FaceTime), and optimism for the future.

Advertising and Privacy Law Resource Center

The COVID-19 pandemic has given all of us renewed interest in our communities and giving back to them. Similarly, many companies are teaming up with charitable organizations to support efforts related to COVID-19 through cause marketing campaigns. Cause marketing campaigns can trigger various state laws, like those governing “commercial co-ventures,” particularly when they involve a consumer purchase.

Below are a few resources for companies looking to enter into new commercial co-ventures or rekindle previous relationships:

Advertising and Privacy Law Resource Center



In 2019, Ad Law Access published 124 stories on a wide range of topics. However, two topics stood out above the others:

  • California Consumer Privacy Act (CCPA)
    CCPA was far and away the most popular topic of 2019 and, as mentioned in one of our last posts of the year, “businesses and privacy professionals would do well to catch their breath over the holiday season. Next year is going to need focus and investment to reach the [CCPA] finish line (which, yes, will continue to move because this is privacy law, after all).​” Here are a few CCPA related posts you may want to read if you haven’t already:

Stay tuned for more installments of the “Section 13 (b)log.”

Other posts that resonated with readers:

Stay tuned to Ad Law Access in 2020 for more updates on these issues and other advertising and privacy law issues. Subscribe to our Ad Law News and Views newsletter and other Kelley Drye publications here to receive email communications tailored to your interests.


2019 also saw the launch of the Ad Law Access podcast. Top episodes included:

You can find the Ad Law Access podcast and other Kelley Drye podcasts wherever you get your podcasts.

Two attorneys from the Michigan-based 1-800-LAW-FIRM recently filed a class action lawsuit against Lady Gaga and her corporate partners in connection with the promotion and sale of wristbands to benefit victims of the March 2011 earthquake and tsunami in Japan.

“We Pray for Japan” wristbands are available for purchase for $5 through Lady Gaga’s official website, which represents that “all proceeds go directly to Japan relief efforts.” The plaintiff, on behalf of herself and all others who purchased a wristband, claims that the defendants retained a portion of the $5 donation; inflated reports of the total amount donated; imposed shipping charges in excess of the amount required to ship the items (and kept that excess amount for themselves); and wrongfully taxed the donations. Companies engaged in commercial co-ventures – the offering of a product for sale in connection with a donation to a charitable organization – and cause marketing campaigns should track the case and consider whether to make adjustments to their own campaigns.

Click here to read more about the allegations filed against Lady Gaga in this class action lawsuit.