Kelley Drye’s Advertising and Marketing practice has a national reputation for excellence. No other firm can match our record in advertising litigation and National Advertising Division (NAD) proceedings, our substantive strength in the area of advertising, promotions marketing and privacy law, and our experience at the Federal Trade Commission (FTC), the offices of state Attorneys General, the NAD, and the broadcast networks. The group has particular counseling and compliance capabilities in:
- Advertising Counseling and Compliance
- Advertising Litigation
- Consumer Class Action Defense
- Consumer Financial Protection Regulation
- Consumer Product Safety Regulation
- Cybersecurity Counseling and Compliance
- Dietary Supplements and Functional Foods
- Direct Sales
- Food and Drug Litigation
- Food and Drug Regulation
- General Data Protection Regulation (GDPR)
- Internet of Things
- Privacy and Information Security Counseling and Compliance
- Privacy and Information Security Litigation
- Promotional Pricing
- Promotions and Sweepstakes
- Proposition 65
- State Attorneys General
- Telephone Consumer Protection Act (TCPA)
- Website Accessibility
CHRISTIE GRYMES THOMPSON
Partner and Chair of the Advertising and Marketing Law Practice Group
Phone: (202) 342-8633
Christie Grymes Thompson is Chair of the firm’s Advertising and Marketing Law practice and has an expertise in consumer protection matters, including advertising, product safety, competitor challenges, and promotions. She counsels clients on all aspects of regulatory compliance, with a focus on statutes and regulations enforced by the FTC, CPSC, and state Attorneys General. She also advises clients to ensure that products on the market meet applicable safety standards, including complying with statutes and regulations enforced by the Consumer Product Safety Commission. Ms. Thompson is past chair of the ABA Antitrust Section, Consumer Protection Committee.
ALYSA ZELTZER HUTNIK
Phone: (202) 342-8603
Alysa Z. Hutnik is a leader in cutting-edge privacy, data security, and related consumer protection issues, from marketing practices to billing compliance. She represents companies before the FTC, the CFPB, and state Attorneys General in such matters with a strong record of success. Alysa also regularly counsels companies with prompt, practical advice, with a particular emphasis on mobile and emerging technologies. She is the past Chair of the ABA’s Privacy and Information Security Committee, co-author of the Section’s Data Security Handbook and Consumer Protection Conference, and a frequent speaker and author on the above issues.
WILLIAM C. MACLEOD
(202) 342-8811 Washington, D.C.
(312) 857-7070 Chicago
Bill MacLeod has more than 30 years of experience representing clients in advertising challenges before the FTC, NAD, and courts under
the Lanham Act. Mr. MacLeod’s practice focuses on advertising and marketing law, with additional expertise in privacy issues and advertising to children. Prior to joining Kelley Drye, he was director, Bureau of Consumer Protection, Federal Trade Commission; adviser to the assistant attorney general, Antitrust Division, U.S. Department of Justice; director, Chicago Regional Office, Federal Trade Commission; and attorney adviser to the chairman, Federal Trade Commission. Mr. MacLeod was named the Best Lawyers 2013 D.C. Advertising “Lawyer of the Year.”
GONZALO E. MON
Phone: (202) 342-8576
Named 2012 D.C. Advertising “Lawyer of the Year” by Best Lawyers, Gonzalo Mon counsels clients on designing advertising campaigns and promotions in a manner that achieves their business goals while complying with federal and state consumer protection laws. He reviews ads in television, print, Internet and other media and represents clients in both challenging and defending advertisements. As companies have begun to use new technologies to promote their brands, Mr. Mon has helped his clients identify and deal with issues raised by these technologies.
Phone: (202) 342-8582
Sarah Roller, J.D., R.D., M.P.H., is Chair of the Food and Drug Law practice and a partner in the Advertising and Marketing Law group. She represents U.S. and global companies engaged in the development, manufacture, and marketing of foods, beverages, dietary supplements, cosmetics and consumer health products. She develops regulatory compliance and legal risk management strategies that enable companies to minimize liability relating to product safety, labeling, and marketing practices. She represents companies in enforcement actions brought by U.S. Food and Drug Administration, Federal Trade Commission, other agencies, and in lawsuits involving product safety, labeling, or marketing.
Phone: (202) 342-8821
Lew Rose focuses his practice on consumer protection, advertising and consumer product safety law, representing clients before federal and state law enforcement agencies, and self-regulatory bodies such as the National Advertising Division. He handles high-profile investigations by the FTC, particularly enforcement actions involving substantiation of advertising claims and compliance with trade regulation rules. He represents clients across product categories in many state Attorney General proceedings. He is currently Kelley Drye’s managing partner. Previously, he was an attorney with the FTC, an Assistant to the Director of the Bureau of Consumer Protection and attorney adviser to an FTC Commissioner.
DANA B. ROSENFELD
Phone: (202) 342-8588
Dana Rosenfeld’s practice focuses on all facets of privacy and data security, advertising and consumer financial protection issues at the federal and state level. Her work includes representation of financial services institutions and their service providers, major retailers, direct marketers, consumer product manufacturers and technology and telecommunications companies. Many of her matters focus in particular on emerging technologies, including mobile and “Big Data”-related services. She frequently represents clients before the FTC, the Consumer Financial Protection Bureau (CFPB) and state Attorneys General. Ms. Rosenfeld is chair of the firm’s Privacy and Information Security Practice.
JOHN E. VILLAFRANCO
Phone: (202) 342-8423
A leading practitioner in advertising law, John Villafranco provides litigation, regulatory support, and counseling services to corporations involved in advertising and marketing. Mr. Villafranco has a premier practice representing clients in Lanham Act litigation and proceedings before the National Advertising Division and the National Advertising Review Board. He is the current chair of the ABA Antitrust Section’s Advertising Disputes & Litigation Committee, and past chair of the Section’s Consumer Protection Committee and Consumer Protection Conference. He served as Editor-in-Chief of the treatise Consumer Protection Law Developments.
KRISTI L. WOLFF
Phone: (202) 342-8805
Kristi Wolff concentrates her practice on advertising, promotions, and food and drug law matters. Having served as in-house counsel in the healthcare and food products industries, Ms. Wolff has a deep understanding of the client’s perspective. Ms. Wolff ’s advertising and marketing law expertise includes counseling clients on the marketing and sale of retail food, medical food, weight loss and medical device products to consumers and health care professionals through a variety of channels.
Phone: (202) 719-6022
Jennifer Fried’s practice focuses on advertising and consumer protection law. Ms. Fried, formerly the Assistant Director of the National Advertising Division (NAD)—the advertising industry’s self-regulatory forum—helps marketers navigate the regulatory, self-regulatory, and competitive concerns faced by advertisers. She draws on her experience as a long-time self-regulatory insider as she counsels advertisers on matters involving claim substantiation and dispute resolution in both traditional and new media.
MATTHEW P. SULLIVAN
Phone: (202) 342-8580
Matt Sullivan provides practical guidance to help clients achieve their business objectives while navigating risk in connection with the range of federal and state consumer protection and privacy laws and regulations. His practice includes representing clients in all forms of consumer protection and privacy matters, from counseling and transnational support to defending federal and state regulatory investigations and litigation. His focus is on consumer privacy and data security, including Big Data analytics, Internet of Things (IoT) technologies, data breach mitigation and response, artificial intelligence, consumer health data privacy, children’s privacy, and compliance with U.S. and international privacy laws and regulations; advertising; and sales and marketing practices.
DONNELLY L. MCDOWELL
Phone: (202) 342-8645
Donnelly McDowell’s practice focuses on advertising and marketing, food and drug law, and consumer financial protection matters. Mr. McDowell advises clients on compliance with relevant federal and state laws in these areas and assists in the development of risk minimization strategies to avoid litigation and regulatory action. He has experience representing clients in a variety of regulatory and litigation matters, including class action defense, investigations initiated by the Food and Drug Administration (FDA), the Federal Trade Commission (FTC), the Consumer Financial Protection Bureau (CFPB), and state Attorneys General.
LAUREN F. MYERS
Phone: (202) 342-8473
Lauren Myers is an associate in the firm’s Washington, D.C. office.
Her practice focuses on advertising and marketing, data privacy and information security, product safety, and other consumer protection law matters. Lauren advises attorneys about a variety of consumer protection issues, including food and drug advertising regulations, data privacy protection requirements, and claims substantiation requirements. She also has experience drafting sponsorship agreements. Previously Lauren served as a law clerk in the Office of General Counsel at Duke University.
KATHERINE RILEY TOWNLEY
Phone: (202) 342-8887
Katie Townley’s practice focuses on advertising and marketing, privacy and information security, product safety, and other consumer protection law matters. She drafts privacy policies to address current and future
information collection and use and advises clients on compliance with federal and state privacy and data security laws. She also assists clients with the development and implementation of social media platforms and programs, as well mobile apps and games that comply with consumer protection and privacy laws. Ms. Townley also reviews advertisements and marketing materials for all media to determine compliance with relevant laws and ensure that claims are properly substantiated, and assists clients in the development and structuring of national and international promotions, including by drafting official rules and prize provider agreements and reviewing ad copy. She also has particular experience regarding compliance with the FTC’s apparel labeling requirements.
Phone: (202) 342-8639
Carmen Tracy is a law clerk in the firm’s Washington, D.C. office. Carmen’s practice focuses on advertising and marketing, privacy and data security, Federal Trade Commission investigations and guidance, regulation compliance, claim substantiation, and other consumer protection matters. Carmen assists in advising clients on compliance with relevant federal and state laws and crafting solutions to align legal requirements with business and marketing strategy.