Earlier this year, CARU’s new Advertising Guidelines went into effect, including various updates that were designed to apply to digital advertising. This week, CARU issued a warning to put “advertisers, brands, influencers and endorsers, developers, and others on notice that CARU’s Advertising Guidelines apply to advertising in the metaverse” and that “CARU will strictly enforce
CARU
CARU’s First Decision on “Gender-Restrictive” Ads Also Addresses Jurisdictional Issues
By Gonzalo E. Mon on
Posted in Advertising, CARU
In a February 2021 blog post, CARU encouraged advertisers to focus on diversity and inclusion in their ads. In August 2021, they went a step further when they announced that the new version of the CARU Guidelines would include a provision stating that ads “should not portray or encourage negative social stereotyping, prejudice, or…
CARU Announces Changes to Guidelines for 2022
By Gonzalo E. Mon on
Posted in Advertising, CARU
In February, we posted that the Children’s Advertising Review Unit (or “CARU”) was in the process of updating its Guidelines for ads directed to children. The Guidelines had last been updated in 2006, and advertisers often struggled to figure out how to apply them in an advertising landscape that had dramatically changed since then.
The…
The Direct Selling Self-Regulatory Council: What it Means for Multi-Level Marketers
By John E. Villafranco on
Earlier this week, the Direct Selling Self-Regulatory Council (DS-SRC) opened its doors for business. Its objective is to provide independent, impartial, and comprehensive monitoring of direct selling companies on an industry-wide basis, address income misrepresentations (including unsubstantiated lifestyle claims) and false product claims by companies and salesforce members, and enhance the reputation of direct selling.…