Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

In Your Face: Connecticut District Court Denies Motion To Dismiss in Coppertone “FACE” Sunscreen False Ad Case

A few months ago when sun-seeking consumers were eagerly anticipating the start of summer, we wrote about a consumer false advertising case involving Beiersdorf’s Coppertone sunscreen brand. In that case, plaintiff…

NARB Decision Holds Lessons for Claim Substantiation

NARB recently announced a decision in a case involving various claims that Shark Ninja made in an infomercial for its Shark Stratos Powered Lift-Away vacuum cleaner, including claims about how well the vacuum picks up…

Two-Faced? Coppertone Case Tests Whether Factually True Claims Are Deceptive

Can claims that are factually true still be deceptive? This is the question before a Connecticut federal court. Last summer, Tonya Akes, a consumer, sued Beiersdorf, Inc., maker of Coppertone sunscreen, alleging that…

State AGs See Eye to Eye on Recent Telehealth Settlement

Enforcement in the telehealth space continues – this time with a bipartisan settlement between 11 State AGs and Visibly (f.k.a. Opternative), a vision telehealth company. Unlike recent telehealth settlements where…

FTC Sends Penalty Offense Notices to Nearly 700 Companies Regarding Product Claims Substantiation

The FTC sent out new penalty offense notices to 670 companies today, warning them that failure to substantiate product claims could result in civil penalties of more than $50,000. The companies also received copies of…