The COVID-19 pandemic has given all of us renewed interest in our communities and giving back to them. Similarly, many companies are teaming up with charitable organizations to support efforts related to COVID-19 through cause marketing campaigns. Cause marketing campaigns can trigger various state laws, like those governing “commercial co-ventures,” particularly when they
Commercial Co-Ventures
2019 Selected Top Ad Law Access Reads and Listens
By Jeff Scurry on
Posted in 13 (b), Advertising Law, Advertising Litigation, California Consumer Privacy Act (CCPA), Claim Substantiation, Class Actions, Commercial Co-Ventures, Comparative Advertising, Consumer Online Privacy Right Act (COPRA). , Consumer Product Safety, Consumer Protection, Dietary Supplements, Direct Sales, Endorsements and Testimonials, Federal & State Regulatory, Federal Trade Commission, GDPR, Influencers, Kelley Drye, Legislative Developments, Podcast, Privacy and Information Security, Regulatory Developments, Social Media
In 2019, Ad Law Access published 124 stories on a wide range of topics. However, two topics stood out above the others:
- California Consumer Privacy Act (CCPA)
CCPA was far and away the most popular topic of 2019 and, as mentioned in one of our last posts of the year, “businesses and privacy professionals
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Ad Law Access Podcast: Cause Marketing – Commercial Co-Ventures: What You Need to Know Before Getting Started
By Christie Grymes Thompson on
Consumers increasingly want to feel good about their buying decisions and like-minded companies often look for ways to communicate how they align with consumers in the marketplace through “cause marketing.”
Advertising and Marketing and Consumer Product Safety practice groups chair Christie Grymes Thompson covers a specific type of cause marketing – the commercial co-venture (CCV)…