Category Archives: Made in USA

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FTC’s “Made in USA” Enforcement On Pace With Prior Years

By Kristi Wolff on Posted in Advertising, Federal Trade Commission, Made in USA
In a keynote address at the National Advertising Division conference earlier this month, Mary Engle, Associate Director in the Advertising Practices Division of the FTC, included “Made in USA” as among the agency’s current enforcement priorities.   The FTC’s interest in U.S. origin claims is nothing new, but these claims have garnered considerable regulatory attention in … Continue Reading

Bill Potentially Impacting “Made in USA” Claims Undergoing Committee Review

By Kristi Wolff on Posted in Advertising, Federal Trade Commission, Made in USA
The U.S. Senate Committee on Commerce, Science, and Transportation has scheduled a reading this week of the proposed S. 118 Reinforcing American-Made Products Act of 2017.   The bill proposes to amend the Violent Crime Control and Law Enforcement Act of 1994 to require the Federal Trade Commission’s regulation of the labeling of products as “Made … Continue Reading

CIT Adds New Requirements for ‘Assembled in USA’ Claims Analysis

By Kristi Wolff on Posted in Advertising, Federal Trade Commission, Made in USA
A recent decision the by the U.S. Court of International Trade (CIT) has important implications for importers, government contractors, and manufacturers that make “Assembled in America” and similar claims. In a ruling against Energizer Battery, Inc., the CIT determined that domestic assembly of foreign component parts does not fulfill the Buy America requirements found in … Continue Reading

FTC Announces Settlement of “Made in USA” Litigation

By Kristi Wolff on Posted in Advertising, Federal Trade Commission, Made in USA
Earlier this week, the FTC announced settlement of one of the few “Made in USA” cases the agency has litigated in recent years.  Earlier this year, we sent an update regarding the FTC’s lawsuit against Chemence, Inc., in which the FTC alleged that Chemence was deceiving consumers by claiming that their glues were “Made in … Continue Reading

Protected: 2016 Advertising and Privacy Law Summit Attendee Follow up

By Kelley Drye on Posted in Advertising, Advertising and Privacy Law Summit, Advertising Litigation, Class Actions, Consumer Financial Protection, Consumer Product Safety, Consumer Protection, Dietary Supplements, Enforcement, Federal & State Regulatory, Federal Trade Commission, Food and Drug, Green Marketing, Internet of Things, Kelley Drye, Legislative Developments, Made in USA, Mobile Marketing, NAD, Native Advertising, Privacy and Information Security, Promotions, Real Time Marketing, Regulatory Developments
There is no excerpt because this is a protected post.

New Balance Takes a Run at Trans-Pacific Partnership to Protect Investment in “Made in USA” Branding

By Kristi Wolff on Posted in Made in USA
Massachusetts-based New Balance has long made “Made in the USA” a cornerstone claim for their athletic wear.  The graphic below, from the company’s website, explains exactly what New Balance means by “Made in the USA” – but recently, the company has taken further steps to make clear the importance of this claim to their brand. … Continue Reading

FTC Files Lawsuit Over “Made in USA” Claims

By Gonzalo E. Mon on Posted in Made in USA
This week, the FTC filed a lawsuit against Chemence, Inc., alleging that the company is misleading consumers by claiming that many of their glues are made in the USA. In order for a company to make an unqualified “Made in USA” claim, a product must be “all or virtually all” made in this country. Although … Continue Reading

Made in America SB633 Enacted into Law

By Jeff Scurry on Posted in Advertising, Made in USA
Today, California Governor Jerry Brown signed SB633 into legislation allowing manufacturers to carry the label “Made in America”, even if their products were not entirely made in the United States. This is similar to the federal standard used in the 49 other states. Specifically, SB633 stipulates that a “Made in USA” claim may be used … Continue Reading

FTC Settles with E.K. Ekcessories Over “Made in USA” Claims

By Kelley Drye on Posted in Federal Trade Commission, Made in USA
This past Monday, October 21, the FTC issued a press release announcing a settlement that the agency reached with Utah-based E.K. Ekcessories, which resolved allegations that E.K. Ekcessories falsely advertised that iPhone accessories, bottle holders, lens cleaners, dog collars, leashes, and other products were “Made in the USA” or “Truly Made in the USA” when, … Continue Reading
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