On Thursday, California Attorney General Xavier Becerra released draft regulations implementing the California Consumer Privacy Act (CCPA). The regulations provide the first glimpse into how the Attorney General interprets the sprawling law, which is slated to go into effect on January 1.

The new regulations cover seven topics:

  1. Notices to Consumers: The draft regulations clarify

Cross Device TrackingThe ubiquitous use of multiple devices by consumers has created new opportunities for mobile apps, platforms, providers, and publishers alike to capture more, and more accurate, consumer data.  This practice – known as cross-device tracking – serves many purposes but is particularly valuable to advertisers.

On January 23, 2017, FTC staff released a report entitled

On Wednesday, the FTC announced that Turn, a California-based ad-tech firm, agreed to settle charges that it misrepresented its consumer tracking practices to Verizon Wireless customers. According to the FTC, such customers could not delete or turn off advertising identifiers because Turn synced multiple identifiers without reconciling user preferences or express user requests to delete

ca-attorney-generalCalifornia Attorney General Kamala Harris announced yesterday that her office has rolled out a new online form to help consumers report companies who violate California’s Online Privacy Protection Act (CalOPPA). Under the California law, a website, app or online service must have a CalOPPA compliant privacy policy that is accessible to the consumer. Moreover, these entities must adhere to the terms of their privacy policy and notify consumers of any substantial changes to the policy.

The form consists of four sections and consumers have the option of reporting one or more of the following violations to the Office of the Attorney General:

  • A Missing or Inapplicable Privacy Policy
  • A Privacy Policy That is Difficult to Locate
  • An Incomplete Privacy Policy
  • A Company that Did Not Follow its Privacy Policy
  • A Company’s Failure to Provide Notice of a Material Change


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Last week, the Federal Trade Commission announced its first settlement with a retail tracking company, resolving allegations that Nomi Technologies, Inc., a micro-location platform that provides analytics services to retailers through its product “Listen,” failed to abide by several promises it made in its privacy policy. Under the terms of the agreement, Nomi is prohibited