Last week, in a case of first impression, the NAD determined that reviews collected from retailer websites were insufficiently representative or reliable to support a broad “America’s Most Recommended” claim. The claim was made by Euro-Pro, who advertised that its Shark vacuum was “America’s Most Recommended Vacuum.” The ads disclosed that the claim was based

This morning, New York Attorney General Schneiderman announced that his office had concluded a year-long undercover investigation into the reputation management industry and the practice of posting fake reviews online.

Many search engine optimization (“SEO”) companies offer customers online “reputation management” services. During the investigation, the AG learned that some SEO companies perform these services