When Casper launched in 2014, it set out to disrupt the mattress industry. Not only did they change the way mattresses were sold, the company changed the way mattresses were advertised. Among other things, Casper hired celebrities like Kylie Jenner to post pictures of their mattresses on Instagram and other influencers to post “unboxing” videos
NAD Announces New Filing Fees
NAD announced that that they are making changes to their filing fees, effective January 1, 2020. The new fees will be as follows:
- Under $250M: $10,000
- National Partner: $25,000
- Under $5B: $30,000
- Over $5B: $35,000
- NARB: $25,000
The first category (under $250 million) is a new one, designed to encourage participation from small businesses and
AutoZone to Pay Almost $50 Million Over Changes to Loyalty Program
This month, AutoZone agreed to pay almost $50 million to settle a class action over changes the company made to its loyalty program.
According to the complaint, AutoZone promised consumers that they would receive a credit for every purchase of over $20, and that once they accumulated five 
credits, they would receive a $20 reward.
CCPA Marathon: January 1 Might Be the Midway Point
Congratulations. You’re nearly to January 1 with new practices designed to address CCPA obligations. Hydrate, and grab an energy bar – you’re just hitting your stride. Up ahead, we’ll need to incorporate obligations under the final Attorney General CCPA regulations (finalized perhaps mid-summer?), potential new legislation, and perhaps changes from a ballot initiative, which just
Mraz Sues Festival Sponsor Over Use of Footage
Last week, Grammy Award-winning singer-songwriter Jason Mraz filed a lawsuit against MillerCoors, arguing that the company used his song “I’m Yours” in an Instagram post promoting Coors Light without his consent. The post featured 13 seconds of Mraz performing the song with Coors Lite branding visible in the video. The caption read: “Kicking off summer
NAD Smells Problems in Scented Oil Tests
This week, NAD issued a decision in a case involving a commercial for Air Wick Scented Oil that includes some valuable lessons about claim substantiation.
One version of the commercial starts with a family of four engaged in various activities while crowded into a small corner of an otherwise empty living room. A voiceover states:
AT&T to Pay $60 Million to Settle Dispute Over “Unlimited” Claims
Last week, the FTC announced that AT&T had agreed to pay $60 million to settle litigation over allegations that the company misled customers by advertising “unlimited” data plans that were subject to significant limitations. If you work in the mobile or broadband spaces, you should check out this analysis by our friends at CommLaw Monitor.
Podcast: FTC Releases New Guide to Help Influencers
FTC Releases New Guide for Influencers
Yesterday, the FTC released a new guide and video designed to help influencers understand when and how they should disclose the relationships they have to the brands they endorse. The guidance doesn’t break new ground, and readers of this blog shouldn’t find too many surprises, but it does summarize the key requirements in an easy-to-read
FTC Announces Settlement Over Fake Reviews
This week, the FTC announced a settlement with Sunday Riley Modern Skincare and its CEO, Sunday Riley, over allegations that company managers and employees posted fake reviews on Sephora.com.
The FTC alleged that company managers, including Ms. Riley herself, posted reviews of the company’s products on Sephora.com, and asked other employees do the same. When