Companies get excited when they find pictures of celebrities wearing (or using) their products, and often wonder whether they can post those pictures to their social media accounts. In addition to the right of publicity issues we’ve noted in the past, a new decision from a federal court in New York serves as a reminder
NAD Addresses Disclosures on Influencer TikTok Videos
In its Disclosures 101 for Social Media Influencers guide, the FTC recommended that when an influencer promotes a brand in a video, the influencer should disclose any connection it has to the brand in the video itself. In other words, the disclosure shouldn’t just appear in the description that accompanies the video. Although we haven’t
FTC Announces $10 Million Settlement Over Automatic Renewals
We’ve written about automatic renewals before, but the $10 million price tag in the FTC’s settlement with the operators of ABCmouse should grab your attention.
The FTC alleged that over a three-year period, the company advertised membership programs without clearly disclosing 
that the programs would automatically renew at the end of the term. The automatic
Six FTC Rules and Guides You Should Know
When we posted about a $9.3 million FTC settlement involving the Mail Order Rule, many people commented that they had never heard of that Rule, and wondered what else they might be missing.
In fact, the FTC has more than 50 Rules and Guides. Don’t let that number scare you – many of these rules
NAD Urges P&G to Clean Up Detergent Claims
A recent NAD decision that focuses on detergent claims touches on some issues – including implied claims and disclosures – that are relevant to all advertisers. The decision covers a lot of ground, but we’ll focus on a few key points that translate across industries.
The front label of Tide’s Purclean bottle prominently features the
NAD Addresses When Companies may be Liable for Consumer Reviews
This is not another post about coronavirus claims, but we do need to start there.
Truvani makes a dietary supplement that was formerly called “Under the Weather.” The company’s webpage devoted to that supplement featured reviews from various users, including the following:
- Michael K. (Verified Buyer): “Very happy with the product, I feel BC so
Ancestry.com Faces $250M Auto-Renewal Suit
Subscription plans that automatically renew at the end of a term are becoming more popular with companies. They’re also getting more attention from regulators and class action attorneys. As we’ve discussed before, some states regulate how these plans can be structured, and there have been both lawsuits and regulatory investigations targeting companies that have
NAD Frowns on Teeth Alignment Comparisons
Earlier this year, Align Technology filed an NAD challenge against SmileDirectClub over claims that company made about its teeth aligners. After that, SmileDirectClub filed its own challenge against Align over claims that Align made about its own teeth aligners. After the dust settled on these cases, neither company was left smiling. Although the cases cover
NAD Addresses Implied Coronavirus Cure Claims
We’ve posted about how the FTC, FDA, and EPA have each targeted companies for making unsubstantiated claims about how their products can treat or cure the coronavirus. Now, we’ll add another acronym to the list – NAD.
NAD recently issued a decision involving a video by the owners Your Superfoods, promoting the company’s Immunity Bundle.
Big Little Material Omissions: Reese Witherspoon and Draper James Subject of Class Action Lawsuit
In April, Draper James – the clothing line of Hollywood star Reese Witherspoon – conducted a promotion for teachers, but ran into some communication issues along the way and is now the subject of a class action lawsuit. In an Instagram post, the brand thanked teachers for their work during the COVID-19 pandemic, and