Between January 2006 and June 2011, the National Advertising Division (NAD) of the Better Business Bureaus found that 71 percent of the consumer perception surveys introduced by parties to an NAD proceeding were unreliable and, therefore, had little or no impact on the final outcome of case. The NAD’s standards for a well-executed survey are
Kelley Drye
FTC Releases Proposed Changes and New Guidance to The Green Guides
By Kelley Drye on
This week, the FTC issued its proposed revisions to the "Guides for the Use of Environmental Marketing Claims" (the "Green Guides") and announced that it will be accepting public comment on the Proposed Guides until December 10, 2010. The Green Guides, first issued in 1992 and last revised in 1998, are designed to…
Ramirez and Brill Confirmed as FTC Commissioners
By Kelley Drye on
Posted in Advertising Law, Federal Trade Commission (FTC)
Late last night, the Senate unanimously confirmed Edith Ramirez and Julie Brill to fill the two vacant seats on the Federal Trade Commission (FTC).1 Ms. Ramirez will replace Republican Deborah Majoras, who stepped down from the Commission in March 2008, and Ms. Brill will replace Independent Pamela Jones Harbour, whose term ended in September…
Federal Trade Commission Requests Congress to Enhance the Agency’s Enforcement Powers
By Kelley Drye on
Posted in Federal Trade Commission (FTC)
The Federal Trade Commission told the U.S. Senate Committee on Commerce, Science and Transportation on Thursday, February 4, 2010, that additional law enforcement powers would allow the agency to protect consumers more effectively.
While much of the testimony detailed the FTC’s efforts to protect consumers from financial fraud that has occurred in connection with the…