It’s Breast Cancer Awareness Month, so pink adorns store shelves, NFL players and coaches, and even the White House (for a night). To help support awareness, marketers often sell specially-marked products and donate a portion of the sales price to a charity dedicated to breast cancer. Marketers engaged in those and similar cause marketing campaigns should carefully review the New York Attorney General’s newly-released list of best practices. After a year-long review of a variety of breast cancer cause marketing campaigns, the AG’s office concluded that consumers are often not given enough information to understand how their purchase will benefit the charity and its cause. As a result, the AG’s office issued the following guidelines for marketers:

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