The annual International Consumer Electronics Show (CES), held each year in early January, is a showcase for the latest gadgetry trends. The recently-concluded CES 2015 featured innovation in a variety of forms, not the least of which are products with a health-related focus. From the FitBit to track steps to the Quitbit to track progress in quitting smoking, the number of products recording consumer behavior continues to proliferate.
Techies and ordinary consumers aren’t the only ones interested in all things electronic, however. Numerous government agencies have jurisdiction over these products depending on their functionality, including the Federal Trade Commission (FTC), the Food and Drug Administration (FDA), and the Federal Communications Commission (FCC). A few products featured at this year’s CES demonstrate this intra-agency overlap.
For example, the “Breathometer Breeze Breathalyzer” features the following claims: it can detect blood alcohol levels with the same degree of accuracy as policy breathalyzers, tell consumers when their blood alcohol content will be 0.0, and has a “home safe” function that allows consumers to call a car service or friend to help them get home safely. The product purportedly is a Class I medical device that can connect to smartphone apps via Bluetooth.