Cross Device TrackingThe ubiquitous use of multiple devices by consumers has created new opportunities for mobile apps, platforms, providers, and publishers alike to capture more, and more accurate, consumer data.  This practice – known as cross-device tracking – serves many purposes but is particularly valuable to advertisers.

On January 23, 2017, FTC staff released a report entitled

Please join Kelley Drye in 2017 for the Advertising and Privacy Law Webinar Series. Like our annual in-person event, this series will provide engaging speakers with extensive experience and knowledge in the fields of advertising, privacy, and consumer protection. These webinars will give key updates and provide practical tips to address issues faced by counsel.

Ad iconThe Digital Advertising Alliance (DAA) recently announced that enforcement of its guidance on cross-device tracking (the “Application of the DAA Principles of Transparency and Control to Data Used Across Devices”) is set to begin on February 1, 2017. Originally published in November 2015, the guidance was intended to clarify how the DAA’s Core

Cross Device TrackingThis week, a dozen mobile app developers received warning letters from the FTC concerning audio monitoring software used in their apps, but not clearly disclosed to consumers.

The app developers allegedly used software development kits created by a company called SilverPush.  The warning letters explain that SilverPush makes a “Unique Audio Beacon” technology available for