Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

"Green" Claims and Pesticides: EPA Publishes FIFRA Guidance on “Absence of Ingredient” Claims for Bleach, Phosphates and DEET

In the final hours of 2023, our colleagues over at Ad Law Access highlighted the numerous regulatory bodies that spent the year clamping down on “greenwashing” advertising practices – such as the Federal Trade…

Court Dismisses Lawsuit Against Allbirds Over Green Claims

Last year, we posted about a lawsuit against Allbirds alleging (among other things) that the company’s environmental claims – including claims about its “sustainable” practices, the “low carbon footprint” of its shoes,…

Earth Day = Green Guides

It’s Earth Day! A perfect day to think about the FTC’s Green Guides, designed to help marketers develop claims about the environmental benefits of their products. The Green Guides address the following types of…

Register Now - Upcoming Webinars

This Wednesday, July 22 Selling Online: How to Avoid Flattening the Curve of an Uptick in Website Traffic Register Here COVID-19 has increased the already dizzying amount of online sales, making the applicable…

Environmental Claims - Summary of the Green Guides

The FTC provided a summary of their Green Guides available here .