Last week, we posted about an NAD case involving green claims that Georgia-Pacific made for its Quilted Northern Ultra Soft & Strong Bathroom Tissue. In that post, we examined issues related to how a company substantiates claims about its present achievements and future goals. Today, we’ll look at the same case, but focus on issues
ESG
NAD Addresses Green Claims About Current Practice and Future Goals
By Gonzalo E. Mon on
Posted in Green Marketing, NAD
As more companies develop Environmental, Social, and Governance (“ESG”) goals and advertise their progress towards those goals, we’re starting to see more challenges to those ads. Most of the challenges come from plaintiffs’ attorneys or competitors, but today’s post is about an inquiry that NAD initiated itself into claims that Georgia-Pacific made for its Quilted…
Allbirds Faces Lawsuit Over Green Claims
By Gonzalo E. Mon on
Posted in Advertising Litigation, Green Marketing
This summer, a plaintiff filed a class action lawsuit against Allbirds, alleging (among other things) that the company’s environmental claims – including claims about its “sustainable” practices, the “low carbon footprint” of its shoes, and its other “environmentally friendly” initiatives – are false and misleading.
The complaint – which is based largely on a PETA…
New ESG Lawsuit Targets Aspirational Statements
By Gonzalo E. Mon on
Posted in Advertising Litigation
Earlier this month, the nonprofit Earth Island Institute filed a lawsuit against Coca-Cola, alleging that the company falsely and deceptively represents itself as “a sustainable and environmentally friendly company, despite being one of the largest contributors of plastic pollution in the world.”
These types of lawsuits aren’t new. As more companies have started to develop…