It’s Earth Day! A perfect day to think about the FTC’s Green Guides, designed to help marketers develop claims about the environmental benefits of their products. The Green Guides address the following types of claims: (a) general environmental benefit claims; (b) carbon offset claims; (c) certifications and seals of approval; (d) “compostable” claims; (e)
Earth Day 2020: Fashion Brands Continue Focus on Green Marketing
To celebrate the 50th Anniversary of Earth Day this week, we look at the increasingly pressing topic of green marketing in the fashion industry. Recent studies have shown that environmentally conscious consumers continue to grow in number and demand products that have a reduced effect on the environment. To meet this demand and as
Wet Wipes Manufacturer Must Back Up Its Flushing Claims (And Not Consumers’ Plumbing)
On May 18, 2015, the FTC announced a settlement with Nice-Pak Products, Inc., concerning claims that its moist wipes are “flushable,” “break apart after being flushed,” and are “safe” for sewer and septic systems. Nice-Pak marketed and sold its flushable wipes primarily through private label brands, such as Costco’s Kirkland Signature Moist Flushable Wipes, CVS’s
FTC Continues Green Guides Enforcement with Warning Letters
The Federal Trade Commission announced this week that it recently sent warning letters to 15 marketers of plastic waste bags advertised as being “oxodegradable,” “oxo biodegradable,” or “biodegradable.” “Oxodegradable” and similar terms refer to an additive applied to the bag to enhance biodegradability in the presence of oxygen. The letters, which are not available publicly,
Environmental Claims – Summary of the Green Guides
The FTC provided a summary of their Green Guides available here.