As we mark Data Privacy Day, today is a good time to take stock of where U.S. privacy legislation stands in relation to the developments of the past few years. In less than two years, the GDPR and the CCPA became the most comprehensive privacy laws in effect, granting individuals extensive rights over their information,
On Tuesday, September 24, 2019, the European Court of Justice issued two rulings that further defined the right to be forgotten under European laws. The right to be forgotten, also known as the right to erasure, is a fundamental tenet of the General Data Protection Regulation (GDPR). The right allows, among other things, consumers to…
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In Denmark, Datatilsynet recommended fining the taxi company Taxa 4×35 nearly $180,000 for failing to delete…
On Monday, France’s Data Protection Agency announced that it levied a €50 million ($56.8 million) fine against Google for violating the EU’s new General Data Protection Regulation (GDPR). The precedent-setting fine by the Commission Nationale de l’Informatique et des Libertés (“CNIL”) is the highest yet imposed since the new law took effect in May 2018.
How Does Google Violate GDPR, According to CNIL?
- Lack of Transparency: GDPR Articles 12-13 require a data controller to provide data subjects with transparent, intelligible, and easily accessible information relating to the scope and purpose of the personal data processing, and the lawful basis for such processing. CNIL asserts that Google fails to meet the required level of transparency based on the following:
- Information is not intelligible: Google’s description of its personal data processing and associated personal data categories is “too generic and vague.”
- Information is not easily accessible: Data subjects must access multiple Google documents or pages and take a number of distinct actions (“5 or 6”) to obtain complete information on the personal data that Google collects for personalization purposes and geo-tracking.
- Lawful basis for processing is unclear: Data subjects may mistakenly view the legal basis for processing by Google as legitimate interests (that does not require consent) rather than individual consent.
- Data retention period is not specified: Google fails to provide information on the period that it retains certain personal data.
- Invalid Consent: Per GDPR Articles 5-7, a data controller relying on consent as the lawful basis for processing of personal data must be able to demonstrate that consent by a data subject is informed, specified, and unambiguous. CNIL claims that Google fails to capture valid consent from data subjects as follows:
- Consent is not “informed”: Google’s data processing description for its advertising personalization services is diluted across several documents and does not clearly describe the scope of processing across multiple Google services, the amount of data processed, and the manner in which the data is combined.
- Consent is not unambiguous: Consent for advertising personalization appears as pre-checked boxes.
What Does This Mean for Other Companies?
Most Popular Ad Law Access Posts of 2017
As reported in our Ad Law News and Views newsletter, Kelley Drye’s Advertising Law practice posted 106 updates on consumer protection trends, issues, and developments to this blog in 2017. Here are some of the most popular:
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