The FTC announced a settlement on Wednesday with mobile advertising company, InMobi Pte Ltd., concerning allegations that the company deceptively tracked the geolocation of hundreds of millions of unknowing consumers, including children, to serve them geo-targeted advertising. As part of the settlement, InMobi will pay $950,000 in civil penalties relating to violations of the Children’s
Flood of Geolocational Privacy Legislation Introduced in June
By Kelley Drye on
Posted in Mobile Marketing, Privacy and Information Security
June has seen a flood of activity on Capitol Hill seeking to protect consumer geolocational privacy. Within a few days of one another, three bills were introduced that, if enacted, would require consumer consent before geolocation information attained through mobile devices can be collected, used or disclosed to third parties. On June 14, 2011, Rep.