Ad Law Access
"Green" Claims and Pesticides: EPA Publishes FIFRA Guidance on “Absence of Ingredient” Claims for Bleach, Phosphates and DEET
In the final hours of 2023, our colleagues over at Ad Law Access highlighted the numerous regulatory bodies that spent the year clamping down on “greenwashing” advertising practices – such as the Federal Trade…
California Imposes New Restrictions on Recyclability Claims
Last week, California’s Governor signed a law that will likely impose significant limitations on companies’ abilities to make recyclability claims or use the popular “chasing arrows” symbol in California. The law…
NAD Decision Addresses Sustainability Claims
Last week, we posted about an NAD case involving green claims that Georgia-Pacific made for its Quilted Northern Ultra Soft & Strong Bathroom Tissue. In that post, we examined issues related to how a company…
NAD Addresses Green Claims About Current Practice and Future Goals
As more companies develop Environmental, Social, and Governance (“ESG”) goals and advertise their progress towards those goals, we’re starting to see more challenges to those ads. Most of the challenges come from…
Allbirds Faces Lawsuit Over Green Claims
This summer, a plaintiff filed a class action lawsuit against Allbirds, alleging (among other things) that the company’s environmental claims – including claims about its “sustainable” practices, the “low carbon…