Ad Law Access

Updates on advertising law and privacy law trends, issues, and developments

Advertising Health Claims Can Get You Burned

Today, Ad Age spotlighted e-cigarette brand NJoy’s new advertising campaign and noted that it comes close to making prohibited health claims. The tagline for the new campaign is “friends don’t let friends smoke”…

New Trends in Health-Related Advertising Claims

Companies marketing functional foods or dietary supplements should be aware of the Federal Trade Commission’s new regime for using health-related advertising claims and the Food and Drug Administration’s heightened…