Today, Ad Age spotlighted e-cigarette brand NJoy’s new advertising campaign and noted that it comes close to making prohibited health claims. The tagline for the new campaign is “friends don’t let friends smoke” and, as the article points out, NJoy “toes that line very closely by offering e-cigs as an alternative to regular cigarettes without
health-related advertising claims
New Trends in Health-Related Advertising Claims
By Kelley Drye on
Posted in Dietary Supplements, Foods and Beverages
Companies marketing functional foods or dietary supplements should be aware of the Federal Trade Commission’s new regime for using health-related advertising claims and the Food and Drug Administration’s heightened scrutiny of health-related front-of-package (FOP) labeling claims.
In two game-changing settlement orders, issued in July of this year, the FTC, for the first time, required that…