Ad Law Access
Updates on advertising law and privacy law trends, issues, and developments
SDNY Relies on “Simple Reading” of Label to Dismiss False Advertising Claim
Last week, a federal judge in the Southern District of New York dismissed a putative class action alleging that L’Oreal’s “EverSleek Keratin Caring” hair products deceived consumers into believing the products…
Another Slack Fill Preemption Win for the Cosmetics Industry in Critcher v. L’Oreal
In a victory for cosmetics companies everywhere, the Second Circuit has affirmed the dismissal of slack fill allegations claiming that L’Oréal’s pump dispense mechanism for serums, lotions, and liquid makeup prevents…
The Slack Fill Dismissal Streak Continues in the Southern District of New York
A label contains an accurate net weight of the amount of product inside. The packaging is clear, allowing consumers to view a pump mechanism common in the cosmetics world. So, where’s the deception? According to the…